1. Scientific working methods and applied methods of research
- Introduction to scientific working methods
- Using scientific language
- Citing and quoting correctly
- Fundamentals of scientific research
- Effective evaluation of the literature
Learning process: You develop your own research question using a range of research skills and can then place it in another cultural, occupational, media and critical context.
2. Journal Club
- Exchange of scientific texts
- Discussion of the current literature
- Efficient methods of learning and knowledge exchange among peers
- Current findings from management research
- The latest research findings in your particular field
Learning process: You keep yourself informed of the latest developments and findings and learn to critically evaluate research methods.
3. Challenges in tourism and hotel management
- Profiling of strengths and weaknesses
- Competition analysis
- Analysis of potential
- Team-building problems
- Development of recommendations
Learning process: You analyse and solve problems and make informed decisions for organisations using a systematic problem-solving process consisting of problem identification, problem definition, analytical modelling and the resultant recommendation.
4. Current developments and trends in tourism and hotel management
- Basic concepts, theories and models relating to emerging issues and trends in tourism and hotel management
- Consequences of organisation management and styles of management in tourism and hotel management
- Analysis of specific problems (e.g. development of managerial staff, intercultural problems in the workplace, workplace ethics, structure and function of organisations etc.)
- Development of appropriate strategies for effective intervention in emerging problems and trends
Learning process: Development of leadership skills that enable you to deal with potential conflicts that may arise as a result of these issues and trends and to increase the requisite resilience of your business.
5. Advanced case studies
- Introduction to case studies including determining stakeholder groups
- Proposal for a research project or intervention strategy that the stakeholders should debate
- In small seminar groups, the students examine various aspects of business management such as business strategy, marketing, operations, finances, innovation etc.
Learning process: You learn to apply theories and concepts of business management to realistic business situations using case study analysis.
6. Methods of economic research
- Guidelines for well-founded basic research
- Research methods for economic research
- Knowledge of data analysis
- Understanding critical thinking in research
Learning process: You can critically analyse situations in organisations and apply research methods relevant to the requirements of organisations.
7. Bachelor’s thesis
- You choose your own subject
- Use of empirical research methods
- Further practice of scientific writing and presentation
Learning process: You independently write an original thesis. This can also be in combination with a practical project or your job. You present your findings at a conference for final papers.