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International Tourism Academy for advanced studies


1. Scientific working methods and applied methods of research


  • Introduction to scientific working methods
  • Using scientific language
  • Citing and quoting correctly
  • Fundamentals of scientific research
  • Effective evaluation of the literature

Learning process: You develop your own research question using a range of research skills and can then place it in another cultural, occupational, media and critical context.

2. Journal Club


  • Exchange of scientific texts
  • Discussion of the current literature
  • Efficient methods of learning and knowledge exchange among peers
  • Current findings from management research
  • The latest research findings in your particular field

Learning process: You keep yourself informed of the latest developments and findings and learn to critically evaluate research methods.

3. Challenges in tourism and hotel management


  • Profiling of strengths and weaknesses
  • Competition analysis
  • Analysis of potential
  • Team-building problems
  • Development of recommendations

Learning process: You analyse and solve problems and make informed decisions for organisations using a systematic problem-solving process consisting of problem identification, problem definition, analytical modelling and the resultant recommendation.

4. Current developments and trends in tourism and hotel management


  • Basic concepts, theories and models relating to emerging issues and trends in tourism and hotel management
  • Consequences of organisation management and styles of management in tourism and hotel management
  • Analysis of specific problems (e.g. development of managerial staff, intercultural problems in the workplace, workplace ethics, structure and function of organisations etc.)
  • Development of appropriate strategies for effective intervention in emerging problems and trends

Learning process: Development of leadership skills that enable you to deal with potential conflicts that may arise as a result of these issues and trends and to increase the requisite resilience of your business.

5. Advanced case studies


  • Introduction to case studies including determining stakeholder groups
  • Proposal for a research project or intervention strategy that the stakeholders should debate
  • In small seminar groups, the students examine various aspects of business management such as business strategy, marketing, operations, finances, innovation etc.

Learning process: You learn to apply theories and concepts of business management to realistic business situations using case study analysis.

6. Methods of economic research


  • Guidelines for well-founded basic research
  • Research methods for economic research
  • Knowledge of data analysis
  • Understanding critical thinking in research

Learning process: You can critically analyse situations in organisations and apply research methods relevant to the requirements of organisations.

7. Bachelor’s thesis


  • You choose your own subject
  • Use of empirical research methods
  • Further practice of scientific writing and presentation

Learning process: You independently write an original thesis. This can also be in combination with a practical project or your job. You present your findings at a conference for final papers.